BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Nevada Capital Readiness Program - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Nevada Capital Readiness Program
X-ORIGINAL-URL:https://nvcapitalreadiness.org
X-WR-CALDESC:Events for Nevada Capital Readiness Program
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20230312T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20231105T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20240310T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20241103T090000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0800
TZOFFSETTO:-0700
TZNAME:PDT
DTSTART:20250309T100000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0700
TZOFFSETTO:-0800
TZNAME:PST
DTSTART:20251102T090000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241125T090000
DTEND;TZID=America/Los_Angeles:20241125T100000
DTSTAMP:20260417T214713
CREATED:20241118T223015Z
LAST-MODIFIED:20241118T223015Z
UID:10000561-1732525200-1732528800@nvcapitalreadiness.org
SUMMARY:Branding vs. Selling: Which One to Do (and When)
DESCRIPTION:About this event\n\n\nEvent lasts 1 hour\n\n\n\n\n\n\nThe world’s most successful brands have two secrets to exponential growth: \n1) The great brands were not built by an army of salespeople\, and\n2) Powerful brands can “sell” less to drive revenue because their brands have already done the heavy lifting. \nTo clarify\, great brands already have customers “pre-sold” and ready to buy: no need to “sell” them. \nMaster this distinction\, and you’re way ahead of your industry. \nWhat do you want your business to be known for? It’s a question founders often ask themselves as they look to strengthen communications— not just with customers\, but also with stakeholders and channel partners. \nWhile it can be easy to focus on what you do\, it’s the ‘why’ behind your work that fosters deeper connections with your target audience. That’s why understanding when to focus on branding versus selling is crucial to ensure your value proposition resonates at the right moment in the buyer (or user) journey! \nThe Nasdaq Center is delighted to be joined by David Brier\, Bestselling Author of Brand Intervention and top-ranked rebranding expert\, to explore the distinct roles that branding and selling play and learn when to use each one to strengthen customer and stakeholder relationships and drive results. Drawing from four decades of brand building experience\, David will demonstrate how putting care for customer needs at the center of your brand will naturally result in stronger sales outcomes. Join us to gain insight into the key differences between branding and selling\, what makes branding a separate effort from marketing\, and how you can leverage each at the right time to connect with the right people! \nKey Takeaways: \n\nMaster how (and when) to brand for maximum impact and ROI\n\n\nUnderstand the major shift (and the terrain) that’s changed how (and when) we all make purchasing decisions\n\n\nLearn the role of “intentionality” in building your brand that will elevate you from the options in the market
URL:https://nvcapitalreadiness.org/event/branding-vs-selling-which-one-to-do-and-when/
LOCATION:NV
ATTACH;FMTTYPE=image/jpeg:https://nvcapitalreadiness.org/wp-content/uploads/2024/11/https-cdn.evbuc_.com-images-860938839-148118300760-1-original.20240927-135512.jpeg
END:VEVENT
END:VCALENDAR